ESPN’s sports rights’ buying strategy is safest way to protect and grow business

ESPN’s sports rights’ buying strategy is safest way to protect and grow business

A drop has come in the number of subscribers of ESPN. In 2013, there were 99 million subscribers and now, there are 92 million subscribers, meaning ESPN has lost seven million cable and satellite subscribers. Since 2013, ESPN has lost $550 million in subscriber revenue per year.

The loss is not only limited to ESPN, but has also affected ESPN2, which has also lost 7 million subscribers. ESPNNews has lost six million subscribers, ESPN Classic faced a loss of six million subscribers and loss of four thousand has been faced by ESPNU.

If all these numbers are added then ESPN has lost around $700 million in subscriber revenue in comparison to the amount drawn in 2013. Though SEC Network is trying to strike a balance, it is still considered to be a matter of concern for the cable industry.

ESPN has been making an effort to get back into track through measures like laying off employees, but the main problem faced by the ESPN is to fix costs that are not adjustable. Now, additional cost is going to come up with the upcoming Big Ten television rights package.

Many said that ESPN has been buying sports rights with all the revenue. Live sporting rights are considered to be the main ratings driver. Therefore, having them is the safest ways to grow your business.

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